I attended the launch of Aura Mugler by Mugler which is a new fragrance last week. The decor and ambiance were so much in the spirit of love for art, life, and freedom, I have the pictures from the event in my Instagram highlights if you are interested.  Aura Mugler embodies the spirit of women who love life. All those women who, free of prejudice and dogma, are ready to explore their desires and travel the path to self-discovery. All those who long for authenticity, who are searching for their singularity. All those who rely on instinct to become exceptions in an exceptional world. And so is the catching line “Will you dare to listen to your inner voice?”

Aura Mugler

Aura, the name starts with ‘A’ like Angel, a*Men, and Alien. Aura is described as more than a name, It is a presence, a lucky charm. The nose behind the fragrance is Daphne Bugey, Amandine Clerc Marie, Christophe Raynaud, and Marie Salamagne.

The bottle was proposed by Thierry Mugler and sculpted by an artist before being produced industrially, this object has the mark of a work of art. The volume of the heart was chiseled in glass and set in a metal “M”.

Aura Mugler

As mentioned, Aura was born from a shared love of art and expertise. Beyond fragrance, more than an olfactory experience, it is a masterful orchestration that combines five substances, three hearts, two overdoses and one magnetic field.

Aura Mugler

To incarnate this new feminity, Zhenya Katava is the face, a young woman with a multicultural and multi-ethnic look, and the universal beauty of an archetype.

The fragrance is a woody aromatic fragrance for women and features the notes of rhubarb leaf, tiger liana, orange blossom, bourbon vanilla, and Wolfwood.

Oriental Botanical Carnal

The Beating Heart – Tiger Liana

The Botanical Heart – Rhubarb Leaf & Orange Blossom

The Animal Heart – Bourbon Vanilla & Wolfwood

Two Overdoses – Tiger Liana & Rhubarb Leaf

Aura Mugler

The fragrance is an exotic floral to me, with musky overtones. A light spray is what I need and is enough to achieve a quick dry-down. It would be suitable for formal events, or gatherings and parties that are glamorous. There is indeed something wild, magical and mysterious about this fragrance that goes with that “Inner Instinct”, the bottle is so enchanting and like a piece of jewel. The face of the fragrance is just perfect.

Aura Mugler

Aura Mugler

Mugler Aura Eau de Parfum is available in 30ml, 50ml, and 90ml at Sephora, Sephora Canada, Hudsons Bay, and BeautyBoutique.

 

*Press samples