Ben Gorham, the founder of Byredo, has been recognized for his personal style and connection to fashion and art in several international magazines such as French Vogue, Vanity Fair, Elle, V Magazine and Fantastic Man to name a few. Ben began to be intrigued by scent and memory after traveling to his mother’s hometown in India, where he was stirred by the aromas of spices and incense.

Byredo Eleventh Hour Eau de Parfum

Founded in 2006, Byredo’s scented candles and perfumes have been developed with an understated approach, using simple composition of the highest quality raw materials which has a cult following of its own now. This new fragrance launched this year, 2018 has been my go-to since last few weeks, it is so unique and beautiful that I am so obsessed with it. The nose behind Eleventh Hour is Jerome Epinette.

Byredo Eleventh Hour Eau de Parfum

Byredo Eleventh Hour is an exploration around the smell of things ending, a journey to the end of the Time, the last perfume on Earth. This is very unconventional for a fragrance to have this inspiration but if you see on the deeper level, the inspiration is rooted in issues affecting our environment.

Byredo Eleventh Hour Eau de Parfum

‘I want to travel until I did not have to search anymore. Today I know that life is a journey that brings you to the end of the world, a return to the harmony we have lost.’, says the great Swiss explorer Ella Maillart, who in 1951 was one of the rare Westerners to reach Nepal rise, the highest places will be the last refuges and zones that were once considered hostile to humans will become shelters.

Notes of the fragrance are:

Top: Ban Timmur, Bergamot

Middle: Carrot Seeds, Rum, Wild Fig

Base: Cashmere Woods, Tonka Bean

Byredo Eleventh Hour Eau de Parfum

‘The top notes, led by the peppery and citrus accents of Ban Timmur, take us to the Nepali highlands, where this plant grows. Wild fig, the first forbidden fruit, is the heart note of Eleventh Hour. A symbol of desire, its sweet and captivating scent encapsulates the smell of danger. From the warmth of tonka beans combined with Cashmere Woods notes emanate an energetic radiation, similar to that released by our solar plexus when it opens wide. As if a bond was recreated between man and cosmos.

Byredo Eleventh Hour Eau de Parfum

Overall, a very unique creation. From the pepper and cloves in the opening, and then to the amalgamation of spices and wood is marvelous. It makes it more balanced and unisex. The longevity of the scent on my skin is over 8 hours and I can still smell it when I press my nose close to the wrist. It is a lovely scent and perfect for fall and winter, a faint creaminess fruitiness underneath the spices and wood which does soothe the nerves and is very comforting like the feeling of warmth anyone needs in this season and throughout the season. I can totally see myself wearing it a lot this season.

Byredo Eleventh Hour is available at Byredo.com, Holt Renfrew, Saks Fifth Avenue, Nordstrom, and Net-A-Porter

*Press samples