Any Eye Makeup is never complete without a good mascara and liner, and when you have something that works for what it is used and claimed for, it becomes a staple. I do test a number of products and after using the product for a number of times and going through its wear and tear test, I am so happy to share with you the two new additions in my daily makeup routine. IT Cosmetics Superhero Mascara and IT Cosmetics SuperHero Liner are new to my routine but not new launches, they have been around for a little time but have already won some amazing beauty awards already.

IT Cosmetics Superhero Mascara and IT Cosmetics SuperHero Liner

IT Cosmetics Superhero Mascara is a volumizing and lengthening mascara which gives an amazing volume and length to the lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. This mascara makes my lashes look full and long. I normally use a coat or two and that is all, and with only two coats I do feel my lashes look unreal like I am wearing fake lashes or something. I have shared the pictures on my Instagram stories and will share them again as many of you asked me what mascara I was wearing on eyes. I do feel that this mascara flakes a bit when I am using more coats than one or two. The formula is a little thick but still glides on easily on the lashes. The shade of the mascara is a rich black. The staying power is another plus for this mascara. And not to forget how pretty the packaging of this mascara is.

IT Cosmetics Superhero Mascara and IT Cosmetics SuperHero Liner

IT Cosmetics SuperHero Liner is an eyeliner to create thin, thick or cat-eye strokes, the innovative liner pen is very easy to use. It features a unique IT Cosmetics™ Heavenly Skin™ brush hair tip that literally glides on smoothly and gives control on how thin or thick you want the line to be. Unlike typical felt-tip liners, this luxurious brush hair tip does not fray and applies your liner with effortless precision. creates a supersaturated, super black, super flawless line that won’t budge or smudge and becomes one with your lashes—no gaps or empty space! Combined with lash-loving superpower ingredients including peptides, collagen, biotin, keratin and kaolin clay, this groundbreaking liner truly transforms your eyes and saves the day. This is one of the most super black eyeliner I have used, the application is easy. The staying power is the best and I like how thin and smooth it goes and which is what I want in my eyeliner.

IT Cosmetics Superhero Mascara and IT Cosmetics SuperHero Liner

IT Cosmetics Superhero Mascara and IT Cosmetics SuperHero Liner are available at ItCosmetics.ca and Sephora Canada.

*Press samples