Physicians Formula was created in 1973 by Dr. Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin. The brand changed the face of cosmetics by developing hypoallergenic, fragrance-free and dermatologist-tested makeup, free of over 150+ known skin irritants. Since then, Physicians formula has maintained a commitment to product purity and quality. Physicians Formula celebrates 80 years of beautiful “firsts” in 2017. This Physicians Formula 80th Anniversary Collection is limited edition and encompasses Hypoallergenic Lipstick and Le Velvet Foundation.
Le Velvet Foundation offers high-coverage, waterproof wear for a flawless complexion that lasts. It is reformulated without parabens. This creamy foundation boasts 40% pigment for customizable coverage that melts into the skin. It minimizes skin imperfections and discoloration for a radiant, balanced complexion while non-pore-clogging SPF 15 ensures skin is protected. IT is available in 4 shades – Cream Ivory, Ivory, Honey Beige and Sand Beige.
Powder Palette Mineral Glow Pearls Highlighter is designed to deliver a long-lasting, luminous glow. This highlighter features pearlescent pigments that accentuate natural light to help blur, soften lines, color-correct imperfections and enhance skin’s radiance for a flawless finish. It is available in one universally-flattering shade called Pearl.
The Eyeshadow quads have four shades with two finishes. These can be worn alone or can be layered, wet or dry based on your mood and preference. They are highly pigmented and ultra-creamy, with either matte or shimmering finish. The shadows are buildable and very easily blendable. They are available in Classic Nude, which features a combination of Nude, Champagne and Brown Shades. The Smoky Plum features a combination of lilac, plum and dark brown hues.
The Hypoallergenic Lipstick and Lip Gloss are ultra creamy high pigment color payoff lip colors which have ultra-gentle, long lasting wear and gives a perfect flush of satiny color without drying or settling into the fine lines. Vitamin E and Hyaluronic Acid in it provides moisturizing benefits so lips look and feel decadently hydrated. It is available in Nude, Coral, Red and Berry shades.
From top to bottom – Hypoallergenic Lipstick Red, Nude, The healthy lip Raisin Immunity, All Natural Nude, Vitamin Beet
This Limited Edition collection will be available at the drugstores and mass merchandisers from September 2017.