Shiseido has always been a pioneer when it comes to innovation, research, and to understand and maintain the relationship between the brain, body, and skin. Shiseido has introduced ReNeura Technology which is a revolutionary innovation inspired by neuroscience, that means this technology activates the power of touch and awakens unresponsive skin by creating seamless connections between internal messaging systems which in turn makes the skin respond to skincare by fighting against the signs of ageing and generating the luminosity from within.
Shiseido White Lucent range is inspired by Sakura, Japan’s iconic cherry blossoms. The range focusses on visibly creating luminous, even complexion. The newest addition to brand’s cult favourite brightening range contains the Sakura – Bright Complex which is a blend of potent ingredients that address dark spots.
I have been using three products from the range – White Lucent Brightening Gel Cream, White Lucent Overnight Cream and Mask, and White Lucent Brightening Day Emulsion. The three products are all very lightweight, great even for summers, soaks into the skin nicely except the mask which is meant to be washed away. The White Lucent Brightening Gel Cream and Day Emulsion very well when used together or even alone after a Serum. The finish is radiant and dewy without any oiliness. They both work as a nice base for the makeup too. The Emulsion provides extra benefits of suncare without any white cast, one of the lightest sunscreens I have used. The products did not break me out. Now, coming to the White Lucent Overnight Cream and Mask which has kind of same texture, lightweight but a little richer than the gel cream. I apply a thick layer and then before going to bed, I massage the product which has not soaked into the skin. Or otherwise, I wash my face before bed and apply the White Lucent Brightening Gel Cream and my eye cream.
The White Lucent range is fragranced with notes of Sudachi (a Japanese citrus fruit), rose, jasmine, and magnolia. It is also blended with plumeria, that is proven to suppress melanin production. The packaging of the products – subtle pink and white ombre – is reminiscent of the cherry blossom’s unique rosy glow and is influenced by Keshiki, a term unique to Japanese ceramics that expresses how everything from glaze to clay colour plays out on the surface of a piece. The elegantly curved top is designed to mimic the continually swaying surface of the water, while the glass jar containing the gel cream and overnight mask were crafted inspired by Japanese tea bowls used in traditional tea ceremonies.