Yehwadam is a new line launched by The Face Shop and focuses on brightening and anti-aging. It is described to be specifically developed to reveal skin’s brightness and radiance by reducing the appearance of pigmentations, dark spots, and dull skin tone. Yehwadam Pure Brightening line is formulated with 7 brightening and unspoiled traditional herbs grown in Korea. I am always looking for products that are brightening, anti-aging is a plus. Between my office hours and two kids at home, I have to go an extra mile to take care of my skin, look and feel good. So when it comes to brightening, yes I go for it. I was sent Yehwadam Pure Brightening Serum a few months back to test and review.

Yehwadam Pure Brightening Serum

I am always looking for products that are brightening, anti-aging is a plus. Between my office hours and two kids at home, I have to go an extra mile to take care of my skin, look and feel good. So when it comes to brightening, yes I go for it. I was sent Yehwadam Pure Brightening Serum a few months back to test and review.

Yehwadam Pure Brightening Serum

Yehwadam Pure Brightening Serum (CAD $78) is focused on giving the instant brightening effect, revealing skin’s natural glow and brightness using brightening ingredients such as pearl powder. This serum is silky and velvety in texture, glides on very smoothly on the skin. It does not leave any sticky feeling or any residue. Another thing about this serum is that along with brightening, anti-aging, it does provide hydration. The serum contains an ingredient named lamellar, a moisturizing ingredient with a similar structure to skin, to replenish skin with moisture.

Yehwadam Pure Brightening Serum

I use this serum either as a single treatment step or I layer it with other serums based on what my skin needs. Overall, I have noticed my skin is bright and radiant with this serum in my routine. The Yehwadam Pure Brightening Line does have more products in the range including toner, emulsion and brightening cream. All the products are available at The Face Shop.

*DISCLAIMER – This product was sent to me as part of press package, all views and opinions are 100% honest and based purely on my own experience.


  • This serum sounds amazing! I’ve never heard of it before but I must look it up!

    Jennifer
    Effortlessly Sophisticated

  • I’ve never heard of this brand but the Serum sounds lovely!

    Toni | sheergloss

  • Grace Lauder

    I’ve never heard of this brand. The serum looks amazing. Great review xx

  • Ms Tantrum

    Always a yes for brightening!! I haven’t tried anything from this brand yet so your review is so helpful. I will check out their brightening cream as well.

    Ash

  • Renji Anooj

    Never heard of this brand…. Packaging is exact as sulwhasoo serum

  • Contour Countess

    I have a sample of this stuff and have too say it’s so gorgeous ! I’m so tempted to get the full size

  • This is a new brand to me.. more Korean brands, the merrier!