Pure Canvas Primer Collection has just launched by the creator of the primer category itself – Laura Mercier. I know you might be as excited as I am – Laura Mercier primers are not new to me – I have used it for years. The great thing which always I could relate to was the sub-category or you can see how Laura Mercier created few products (for consumers, although they were available for professional use before) under the name of primer – of course to make something available for different types of skin’s needs and definitely, we can not thank her enough for it, and that was in 1996. I have personally used the illuminating primer and the hydrating primer for a very long time. So trying the newly launched primers from the brand which is a pioneer of flawless face and creator of primer category – it was definitely a top on my list to do.
Pure Canvas Primer Collection is a reinvented range that offers good-for-your-skin, good-for-your-makeup primers with unique, water-based, silicone-free formulas that create a breathable, protective barrier over the skin. The new primers have been given a modern look and feel while offering a multitasking blend of skincare benefits.
The Pure Canvas Primer Collection consists of four primers and a Supercharged Essence, each formulated to address specific skin concerns. They are formulated without silicones, infused with skin-loving ingredients, the products boost priming effects, extend makeup wear, and improve skin over time. They provide a breathable layer that seals in skincare and creates a protective barrier from environmental aggressors.
The Pure Canvas Primer Collection includes:
Pure Canvas Power Primer Supercharged Essence is a primer hybrid, a revolutionary innovation for the flawless face. This milky essence delivers next level priming with a visibly smoothing and ultra-soothing complex. It melts onto the skin and reflects light for a picture-perfect look from every angle while extending the wear of makeup. The skin looks smoother, radiant, firmer, and younger.
Pure Canvas Primer Blurring is a new formula – for the first time, Laura introduces an innovative, oil-free, and oil-absorbing primer that creates an instant mattifying filter and blurs skin’s appearance for a soft-focus effect. It seals in the skincare and creates a protective barrier that extends makeup wear while helping to control oil breakthrough. It is ideal for oily skin. It is not drying but provides a smoothing, plumping effect so makeup glides on seamlessly, conditions the skin over time for improved look and texture.
Pure Canvas Primer Hydrating is an all-new water-based hydrating primer that locks in moisture and creates a flawless canvas for makeup application. The primer has a lightweight, moisture-rich formula that replenishes skin and keeps it feeling hydrated as well as comfortable all day. The formula helps replenish the skin’s natural moisturizing properties to improve the overall feeling of hydrating without making it oily.
Pure Canvas Primer Illuminating is an all-new, water-based illuminating primer that enhances the skin’s natural luminosity with a ‘glow from within’ effect. The breathable, silicone-free formula seals in skincare and creates a flawless canvas for makeup application. It enhances the skin’s natural luminosity to visible refresh dull, tired skin instantly and visibly improves complexo=ion over time. Skin looks smooth, plump, radiant, and bright.
Pure Canvas Primer Perfecting is the original skin-perfecting primer that created a flawless canvas for makeup application. The silicone-free, water-based formula seals in skin care and creates a protective barrier that extends makeup wear. The modern packaging looks beautiful and fits in nicely with the whole new formula launches for the primers. The formula helps calm and soothe skin while the skin-loving anti-oxidants help minimize the look of imperfections and protects the skin from damaging effects of the sun and the environment.
I have used all the primers for a few days each and definitely my makeup looked and stayed much better than without using a primer. And as far as the specific primer in the collection is concerned, they do work. My skin is combination – more on dry side in the winters but otherwise on the oily side. I love the illuminating, perfecting, blurring, and hydrating primers. The Supercharged Essence is definitely a boost-up on the days I need some extra help with my dull-tired skin. So, definitely based on what your skin’s concerns and needs are – there is one for your skin – go check out.
Laura Mercier Makeup and Skincare products including the new Pure Canvas Primer Collection is available at Nordstrom, Sephora, Saks Fifth Avenue, and thebay.com*Press samples